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About Us

About Us

Greenville – Simpsonville Cosmetic Dentist, William E. Bruce II, D.M.D. PA

We have been serving the Simpsonville and Greenville area for the past 20 years. Upstate Smiles, the Greenville and Simpsonville area cosmetic dentistry practice of William E. Bruce II D.M.D., P.A., to serve your cosmetic and dental health needs. The goal of this practice is to provide the very best possible dental care to our patients, so that each patient achieves optimal dental health throughout their lifetime.

Dr. Bruce of Upstate Smiles will constantly look at some of the best treatments he can use to greatly improve your smile and the way you feel about yourself. Serving as a Greenville dentist is an honor. Dr. Bruce is blessed to care for all family dental needs in the Simpsonville, Fountain Inn, and Greenville areas.


Dr. William Bruce

Dr. William “Bo” Bruce received his D.M.D. degree from the Medical University of South Carolina in 1998. Subsequently, he completed a one year residency training in St. Petersburg, Florida where he studied with The Dawson Center for Advanced Dental Studies. After completing his training, Dr. Bruce opened a private practice in Simpsonville, South Carolina. His practice is geared towards solving complex restorative and aesthetic problems. He was encouraged by Dr. Dawson to practice in a way that would not compromise excellence, thereby rendering success. Recently, Excellence in Dentistry honored Dr. Bruce as the recipient of the Woody Oakes Award. From all the applicants, this award gave Dr. Bruce the title of The Most Outstanding Young Dentist in North America. Read more about Dr. Bruce


Commitment to listening to our patients

Commitment to high quality dental care and complete oral health for a lifetime

Commitment to continuing education for the entire team

Commitment to our patients’ comfort

Commitment to creating an atmosphere of mutual trust and respect

Commitment to having fun!

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