**** Emergency & Necessary Dental Services Still Available ****

Get ready to
get your smile on!

About Us

Greenville – Simpsonville Cosmetic Dentist, William E. Bruce II, D.M.D. PA

We have been serving the Simpsonville and Greenville area for the past 20 years. Upstate Smiles, the Greenville and Simpsonville area cosmetic dentistry practice of William E. Bruce II D.M.D., P.A., to serve your cosmetic and dental health needs. The goal of this practice is to provide the very best possible dental care to our patients, so that each patient achieves optimal dental health throughout their lifetime.

Dr. Bruce of Upstate Smiles will constantly look at some of the best treatments he can use to greatly improve your smile and the way you feel about yourself. Serving as a Greenville dentist is an honor. Dr. Bruce is blessed to care for all family dental needs in the Simpsonville, Fountain Inn, and Greenville areas.


Dr. William Bruce

Dr. William “Bo” Bruce received his D.M.D. degree from the Medical University of South Carolina in 1998. Subsequently, he completed a one year residency training in St. Petersburg, Florida where he studied with The Dawson Center for Advanced Dental Studies. After completing his training, Dr. Bruce opened a private practice in Simpsonville, South Carolina. His practice is geared towards solving complex restorative and aesthetic problems. He was encouraged by Dr. Dawson to practice in a way that would not compromise excellence, thereby rendering success. Recently, Excellence in Dentistry honored Dr. Bruce as the recipient of the Woody Oakes Award. From all the applicants, this award gave Dr. Bruce the title of The Most Outstanding Young Dentist in North America. Read more about Dr. Bruce


Commitment to listening to our patients

Commitment to high quality dental care and complete oral health for a lifetime

Commitment to continuing education for the entire team

Commitment to our patients’ comfort

Commitment to creating an atmosphere of mutual trust and respect

Commitment to having fun!

New Patients

Your First Visit

At your initial appointment Dr. Bruce and a member of his staff will sit down with you to discuss your past dental experiences, any problems that you are aware of and what your desires and goals are in terms of your dental care. We will then take any necessary x-rays, do a screening for oral cancer, a periodontal exam to screen for gum disease and comprehensive examination of all existing and any necessary treatment. At that time we will determine what level of cleaning that you need and set you up with an appointment to clean your teeth.


Financing Options

Ready to Get Started?

Great! The first thing you need to do is fill out our patient registration form by clicking the button below. We can’t wait to meet you.

Patient Registration


  • Dental Bridge

    If you are missing only one or two teeth, there are two excellent options for replacing those teeth. You can have a dental bridge or a dental implant

  • All Porcelain Crowns & Veneers

    They can be made the same shade, texture, and translucency as your natural teeth, and are the closest we can come to a totally natural look.

  • Dental Implants

    Dental implants are becoming the standard of care for replacing missing teeth

  • White Fillings (Mercury Free)

    Since they bond to the tooth, the end result is stronger, meaning that the tooth is less susceptible to breaking

  • Inlays & Onlays

    When there is a lot of tooth structure missing, Dr. Bruce will often use an inlay or an onlay to restore your tooth

  • 6 Month Smiles

    6 Month Braces is a revolutionary orthodontic service for adults who have, until now, felt like they would need to wait 2 years with fixed braces. Until now, if you had crooked teeth, there was a choice between Porcelain Veneers and traditional long-term braces

  • Emergency Dentistry

    If you need an emergency dentist, we will see you today, if possible. Give us a call at (864) 962-5522. (Please only call during office hours which are Monday through Wednesday from 8am to 1 pm and 2 pm to 5 pm. Thursday 7:10 am to 2 pm.)

  • TMJ Disorders

    TMJ (temporomandibular joint) disorders are a family of problems related to your jaw joint—the joint between your lower and upper jaws

  • Post-Op Instructions

    Today, you have had your tooth / teeth prepared for one type of restoration. Depending on the restoration, this process normally takes two or three appointments to complete.

Featured Pearly Whites


View Before & After Case Studies



  • Becky

  • Sandra

  • Julie

  • Fred

  • Dan

  • Claudia




Course Descriptions

Ultimate Esthetic and Function Connection

This course will allow you to build on the fundamentals of occlusion to make your esthetic dentistry gorgeous, functionally sound, and financially rewarding…
Continue Reading

“Success” in the Esthetic/General Dental Practice

A system for success in your practice and life without compromising excellence is a key to happiness. If we do not have proper balance between our practice and family life we will find ourselves…
Continue Reading

A Missing Link On the edge of esthetics and function

The relationship of the maxillary and mandibular incisal edges is often the key determining factor in the success or failure of anterior restorative treatment…
Continue Reading

Clinical Success for Anterior and Posterior Restorations

You will see how understanding and restoring balance to the masticatory system will make you more predicable…
Continue Reading

More Info


To learn more about our upcoming lectures, sign-up for courses or read testimonials, please vist our partner site: Upward Dental.

Get In Touch

672 Fairview Rd. Simpsonville, SC 29680

office: 864.962.5522 fax: 864.962.6804

drbruce@upstatesmiles.com btn-fb btn-twitter btn-vimeo btn-insta btn-gplus

FRIDAY: Closed
Contact Us After Hours

  • This field is for validation purposes and should be left unchanged.