Make every smile count.

From comprehensive dental care to expert cosmetic dentistry services, we offer everything you need to craft a smile you'll love.

SERVING UPSTATE SC FOR 20+ YEARS

At Upstate Smiles, we're focused on creating a warm and welcoming environment to meet all of your dental care needs. Give us a call today to schedule your appointment!

Your smile will thank you.

"I've been coming to Dr. Bruce for over 5 years... I get compliments on my teeth ALL the time! I have a very busy job and schedule and they are always able to accommodate. Everyone has always been so nice and welcoming. I LOVE my dental hygienist (Brittnee) and truly look forward to catching up with her and Dr. Bruce every six months!"

- Charity Williams

MashIt
"I felt like I was treated like family from the moment I entered the doors. Everyone was very polite, respectful and explained thoroughly the entire process and cost. My wife and I love coming here for all of our dental needs and we highly recommend. I cannot say enough great things about this place and the great people working from the front desk to the dental assistants to Dr. Bruce!"

- Jason Johnson

FabuFit
"This was the best experience I ever had in a dental office. Molly and Dr. Bruce are wonderful are putting you at ease and making you feel like you are in great hands. I wish I would have found them sooner."

- Halina Zielinski

YesSuits
"Upstate Smiles has the most outstanding and understanding staff for individual needs. Every person is personable and professional. I can’t imagine going any place else!"

- Mary Jackson

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"You feel the love and care as soon as you walk in. I’ve had a few bad experiences from previous dentist that made me uncomfortable and skeptical of going back, but I knew I made the right decision when I came here. They made me feel comfortable and they explained everything clearly and showed they care about getting my problems fixed. I would recommend everyone to come here."

- Kyler Pressley

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"Always thorough and professional. Of all the dentists I have gone to in my life, Upstate Smiles has been the kindest, most patient and professional."

- Barb Waterman

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"Dr. Bruce and his staff are great. I LOVE my new teeth and smile. Once all the adjustments are made, I won't have to stress over tooth pain again. Thanks Dr. Bruce for your patience and concern!"

- Robin Wells

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"My husband and I have moved a lot and been to many different dentists. Dr. Bruce is by far THE BEST!... He is so gentle. Also, my bonding has never looked better! He made me love my smile again. Thank you Dr. Bruce and staff. The staff is very knowledgeable. Never going to anyone else."

- Diana Elizabeth

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"I've been coming to Dr. Bruce for over 5 years... I get compliments on my teeth ALL the time!... Everyone has always been so nice and welcoming. I LOVE my dental hygienist (Brittnee) and truly look forward to catching up with her and Dr. Bruce every six months!"

- Charity Williams

MashIt
"I felt like I was treated like family from the moment I entered the doors. Everyone was very polite, respectful and explained thoroughly the entire process and cost. My wife and I love coming here for all of our dental needs and we highly recommend. I cannot say enough great things about this place and the great people working from the front desk to the dental assistants to Dr. Bruce!"

- Jason Johnson

FabuFit
"This was the best experience I ever had in a dental office. Molly and Dr. Bruce are wonderful are putting you at ease and making you feel like you are in great hands. I wish I would have found them sooner."

- Halina Zielinski

YesSuits
"Upstate Smiles has the most outstanding and understanding staff for individual needs. Every person is personable and professional. I can’t imagine going any place else!"

- Mary Jackson

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"You feel the love and care as soon as you walk in. I’ve had a few bad experiences from previous dentists that made me uncomfortable and skeptical of going back, but I knew I made the right decision when I came here... I would recommend everyone to come here."

- Kyler Pressley

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"Always thorough and professional. Of all the dentists I have gone to in my life, Upstate Smiles has been the kindest, most patient and professional."

- Barb Waterman

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"Dr. Bruce and his staff are great. I LOVE my new teeth and smile. Once all the adjustments are made, I won't have to stress over tooth pain again. Thanks Dr. Bruce for your patience and concern!"

- Robin Wells

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"My husband and I have moved a lot and been to many different dentists. Dr. Bruce is by far THE BEST!... He is so gentle. Also, my bonding has never looked better! He made me love my smile again. Thank you Dr. Bruce and staff. The staff is very knowledgeable. Never going to anyone else."

- Diana Elizabeth

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MEET OUR TEAM

Dr. William Bo Bruce dentist Simpsonville SC

Dr. William Bruce

William E. Bruce II, D.M.D. PA

Dr. William “Bo” Bruce received his D.M.D. degree from the Medical University of South Carolina in 1998. Subsequently, he completed a one year residency training in St. Petersburg, Florida where he studied with The Dawson Center for Advanced Dental Studies. After completing his training, Dr. Bruce opened a private practice in Simpsonville, South Carolina.

His practice, Upstate Smiles, is geared towards solving complex restorative and aesthetic problems. He was encouraged by Dr. Dawson to practice in a way that would not compromise excellence, thereby rendering success.

Recently, Excellence in Dentistry honored Dr. Bruce as the recipient of the Woody Oakes Award. From all the applicants, this award gave Dr. Bruce the title of The Most Outstanding Young Dentist in North America.

Dr. Bruce is an Accredited Member of the American Dental Association and American Academy of Cosmetic Dentistry.

UPSTATE SMILES STAFF

MEET ASHLEY

MEET BRITTNEE

MEET MOLLY

MEET MOLLY

MEET LISA

OUR SERVICES

DENTAL BRIDGE

If you are missing only one or two teeth, there are two excellent options for replacing those teeth. You can have a dental bridge or a dental implant, depending on what works best for you.

PORCELAIN CROWNS & VENEERS

Crowns and veneers can be made the same shade, texture, and translucency as your natural teeth. These are great options to create a totally natural look.

DENTAL IMPLANTS

Dental implants are becoming the standard of care for replacing missing teeth. We'll work with you to create a smile you'll be proud of.

6 MONTH SMILES

6 Month Braces is a revolutionary orthodontic service for adults who have, until now, felt like they would need to wait two years with fixed braces.

WHITE FILLINGS (MERCURY FREE)

Since white fillings bond to the tooth, the end result is stronger, meaning that the tooth is less susceptible to breaking.

DENTAL CLEANINGS

Regular dental cleanings are critical to your overall health and maintenance of your dental hygiene. We recommend every six month for regular dental cleanings.

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EMERGENCY DENTISTRY

If you need an emergency dentist, we will see you today, if possible. Give us a call at (864) 962-5522. (Please note we're available during our standard office hours.)

TMJ DISORDERS

TMJ (temporomandibular joint) disorders are a family of problems related to your jaw joint. There are various treatment options that Dr. Bruce can utilize to relieve your pain.

POST-OP INSTRUCTIONS

Click here for helpful post-op instructions to ensure your comfort and care after your dental care services. Please reach out if you have any questions!

YOUR FIRST VISIT

At your initial appointment, Dr. Bruce and a member of his team will sit down with you to discuss your past dental experiences, any problems that you are aware of and what your desires and goals are in terms of your dental care. We will then take any necessary X-rays, do a screening for oral cancer, a periodontal exam to screen for gum disease and comprehensive examination of all existing and any necessary treatment.

At that time, we will determine what level of cleaning that you need and set you up with an appointment to clean your teeth.