
Dr. William Bruce
William E. Bruce II, D.M.D. PA
Dr. William “Bo” Bruce received his D.M.D. degree from the Medical University of South Carolina in 1998. Subsequently, he completed a one year residency training in St. Petersburg, Florida where he studied with The Dawson Center for Advanced Dental Studies. After completing his training, Dr. Bruce opened a private practice in Simpsonville, South Carolina.
His practice, Upstate Smiles, is geared towards solving complex restorative and aesthetic problems. He was encouraged by Dr. Dawson to practice in a way that would not compromise excellence, thereby rendering success.
Recently, Excellence in Dentistry honored Dr. Bruce as the recipient of the Woody Oakes Award. From all the applicants, this award gave Dr. Bruce the title of The Most Outstanding Young Dentist in North America.
Dr. Bruce is an Accredited Member of the American Dental Association and American Academy of Cosmetic Dentistry.
Give us a call today to schedule your appointment!

Here are just a handful of the many 5-Star Reviews on Google…
"I've been coming to Dr. Bruce for over 5 years... I get compliments on my teeth ALL the time! I have a very busy job and schedule and they are always able to accommodate. Everyone has always been so nice and welcoming. I LOVE my dental hygienist (Brittnee) and truly look forward to catching up with her and Dr. Bruce every six months!" -
__ 5 *Charity Williams
"My husband and I have moved a lot and been to many different dentists. Dr. Bruce is by far THE BEST!... He is so gentle. Also, my bonding has never looked better! He made me love my smile again. Thank you Dr. Bruce and staff. The staff is very knowledgeable. Never going to anyone else." -
__ 5 *Diana Elizabeth
"I felt like I was treated like family from the moment I entered the doors. Everyone was very polite, respectful and explained thoroughly the entire process and cost. My wife and I love coming here for all of our dental needs and we highly recommend. I cannot say enough great things about this place and the great people working from the front desk to the dental assistants to Dr. Bruce!" -
__ 5 * Jason Johnson
Dental Bridge
If you are missing only one or two teeth, there are two excellent options for replacing those teeth. You can have a dental bridge or a dental implant, depending on what works best for you.
Porcelain Crowns & Veneers
Crowns and veneers can be made the same shade, texture, and translucency as your natural teeth. These are great options to create a totally natural look.
Dental Implants
Dental implants are becoming the standard of care for replacing missing teeth. We'll work with you to create a smile you'll be proud of.
Porcelain Crowns & Veneers
Crowns and veneers can be made the same shade, texture, and translucency as your natural teeth. These are great options to create a totally natural look.
New Patients
At your initial appointment, Dr. Bruce and a member of his team will sit down with you to discuss your past dental experiences, any problems that you are aware of and what your desires and goals are in terms of your dental care. We will then take any necessary X-rays, do a screening for oral cancer, a periodontal exam to screen for gum disease and comprehensive examination of all existing and any necessary treatment.
At that time, we will determine what level of cleaning that you need and set you up with an appointment to clean your teeth.
Our Core Values
At Upstate Smiles, we're committed to:
- Listening to our patients
- High quality dental care and complete oral health for a lifetime
- Continuing education for the entire team
- Our patients’ comfort
- Creating an atmosphere of mutual trust and respect
- Having fun!

Ready to Get Started
Great! The first thing you need to do is fill out our patient registration form by clicking the button below. We can’t wait to meet you!